Thread: AllThingsD: Book Publishers Beware! At iTunes, Expensive Music Equals Slower Sales.
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Old 02-09-2010, 11:28 PM   #7
Kali Yuga
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Correlation does not necessarily prove causation, as even Bronfman himself is aware:

"“It’s difficult to know, even today, if it is just consumer resistance to a higher price points or if taking a pricepoint of 30 percent more at such a fragile time (is to blame)."

So it could be the price increase, it could be the recession, or (most likely) a combination of the two.

Let the amateur economic punditry, without access to actual numbers or sales figures analysis, continue.
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