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Just to be clear though, Apple didn't raise prices, they gave publishers the ability to choose prices. Some publishers think it should be $15 per book, blaming Apple for it is like blaming your Sony TV for the poor quality of TV sitcoms it displays.
It's a strange situation in some ways. The article suggests that the mere future availability of a different payment model from Apple has seen publishers revolt over the conditions at Amazon.
Some publishers might be scrambling for more profit from e-book sales and more control over prices, but ultimately consumers determine who wins. If Apple ibookstore launches full of $15.00 books those consumers will run to Amazon and the publishers with $15 books will flop. Consumers are used to those cheaper books and the market will keep the price there imo.
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