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Old 02-09-2010, 12:33 PM   #1
schroedercl2
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Post Why Amazon Can't Afford to Lose the eBook Wars to Apple

Upon browsing the news, I found a great article in the Washington Post about the supposed "eBook Wars." Based on the way everything is going right now, that is a fairly appropriate title.

Why Amazon Cannot Afford To Lose The eBook Wars To Apple
Erick Schonfeld TechCrunch.com
Thursday, February 4, 2010; 7:56 AM

"One defends when his strength is inadequate, he attacks when it is abundant."?Sun Tzu, The Art of War

The Apple iPad isn't even available yet, but already it is forcing Amazon to respond in a variety of ways to protect its competing Kindle eBook business. Amazon just snapped up a touchscreen technology startup, presumably to update the already ancient-looking Kindle. Emboldened book publishers are pushing back on Amazon's $9.99 pricing now that they can sell the same eBooks on the iPad for $14.99, and Amazon is capitulating. And the Kindle team at Amazon, which once had an arrogant approach towards publishers when it was the only game in town, is now bending over backwards to solicit their loyalty, says one editor at a publishing company who has noticed the change in tone.

Click here for the full article.

Last edited by schroedercl2; 02-10-2010 at 03:19 PM.
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