The problem I see is that there are a number of misconceptions going around.
1) Macmillan's plan means all ebooks will instantly jump to $15.
2) The going price for all new hardcovers is also $15.
Neither one is completely accurate. Macmillan's announcement listed two prices for ebooks of new hardcovers under the agency model, $14.99 and $12.99; and new hardcovers are often steeply discounted only for the first few weeks before returning to their list price of approximately $25 (possibly with a small discount).
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