Quote:
Originally Posted by llreader
Yes, it is sad, but I think that is a possibility. I am hoping that one of them will make a break for the "low price / high volume" model, but it sure doesn't look like that is going to happen any time soon.
I was just wondering why Apple would want to destroy ebooks. If you see the posts above, I was questioning the idea that these changes have been orchestrated by Apple, because I don't see what they have to gain from killing the only book market they can participate in.
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I agree that Apple had little to do with the pricing changes other than it was negotiating to get its ebook store up and running and from MacMillan's perspective everything came together to offer the opportunity to up the prices and thus protect their print business and gave them a tool to attack Amazon with.