Quote:
Originally Posted by Pardoz
Wall Street Journal do? "Apple's business model for books, which the company has kept under tight wraps, shifts the focus away from the bargain-basement prices Amazon has made popular, according to publishers that have met directly with the company. Apple is asking publishers to set two e-book price points for hardcover best sellers: $12.99 and $14.99, with fewer titles offered at $9.99. In setting their own e-book prices, publishers would avoid the threat of heavy discounting. Apple would take a 30% cut of the book price, with publishers receiving the remaining 70%." (Bolded for emphasis).
I recall it being mentioned, but it quickly got drowned out in the cries of "Green! Purple! Green! Purple!".
*shrug* Suit yourself. If you've an alternate theory for why Apple decided to push for higher book prices, I'm perfectly happy to listen.
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I think it was collusion between Apple and MacMillan that push this whole thing to the forefront. MacMillan clearly hates ebooks and is doing everything they can to kill them and preserve their print business. They hate the idea of library ebooks and the idea of discounted ebooks and particularly discounted ebook available at the hardback release date. They partnered with Apple to sell at the higher price and attempted to use that as leverage against Amazon. Amazon punched back. Only history will tell at this point who the survivors are.