MobileRead Forums - View Single Post - The $15 Boycott: Will you be participating?

llreader · 02-09-2010, 03:54 AM

Yes, I am aware that Apple is the "other woman" in this affair, but you think that Steve Jobs dreamed all this up? That the $15 book was Apple's idea? That strikes me as... unlikely. Apple is another outlet. They gave the publishers what they wanted in order to get into the game - the price sucks, but they will be on an even footing with Amazon, so it doesn't really matter to them, since they don't see a lot of money in the ebook market.

Just because Starbucks sells coffee at 7-11 doesn't mean that 7-11 had some master plan to develop bottled Starbucks.

I mean, it certainly isn't impossible, but the way the news has trickled out is not Apple's style at all. Having one publisher anounce a deal, then another after a week, then silence and some confusion, and Jobs not talking about how "insanely great" this will all be. It isn't they way they normally do things.

02-09-2010, 03:54 AM	#333
llreader Mesmerist Posts: 331 Karma: 506558 Join Date: Sep 2009 Location: Spain Device: PRS-600 Silver. Much nicer than I expected.	Yes, I am aware that Apple is the "other woman" in this affair, but you think that Steve Jobs dreamed all this up? That the $15 book was Apple's idea? That strikes me as... unlikely. Apple is another outlet. They gave the publishers what they wanted in order to get into the game - the price sucks, but they will be on an even footing with Amazon, so it doesn't really matter to them, since they don't see a lot of money in the ebook market. Just because Starbucks sells coffee at 7-11 doesn't mean that 7-11 had some master plan to develop bottled Starbucks. I mean, it certainly isn't impossible, but the way the news has trickled out is not Apple's style at all. Having one publisher anounce a deal, then another after a week, then silence and some confusion, and Jobs not talking about how "insanely great" this will all be. It isn't they way they normally do things. Last edited by llreader; 02-09-2010 at 03:57 AM.