Thread: The $15 Boycott: Will you be participating?
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Old 02-09-2010, 03:07 AM   #332
Pardoz
Which side are you on?
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Join Date: Dec 2009
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Quote:
Originally Posted by llreader View Post
Wait, now Apple is the shadowy eminence pulling the strings here?
There's nothing particularly shadowy about it, it's all quite out in the open. Check back through the news announcements right here on MR if you like.

The timeline is:

- Apple approaches Big Six publishing houses to provide Apple with e-books. Apple offers an agency agreement, offering publishers price control and a 70/30 revenue split, suggests setting opening hardcover bestseller prices in the $13-15 range. This is widely covered, as it lends credibility to the rumours about the much-speculated-on-but-as-yet-unannounced Apple tablet.

- In an interview just after the formal announcement of the tablet and the iBookstore, when asked how Apple's bookstore will be able to compete with Amazon's $9.99 bestsellers, Steve Jobs replies that prices "will be the same" at both stores.

- A few days later, Macmillan representatives demand that Amazon offer Macmillan the same deal Apple has already offered or Macmillan will delay releasing new e-books to Amazon until seven months after they have released them to Apple.
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