It probably has to do with this -
Quote:
For flexible EPDs, PVI will be producing them using its existing TFT LCD equipment, plus a small amount of extra tools, Liu said
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From
http://www.digitimes.com/news/a20100205PD213.html
Lab 126 probably want someone who understands this and can represent them.
The other possibility is a new Kindle line which has color screens and the new multi-touch capability.