Ondabeach,
I have bought and published on Smashwords. And I have looked at ZuluExpress.
I think there is one more process needed for these - an independent "professional" review team. Perhaps the top 3% of sales gets reviewed. And the reviewer puts his real name to the review. And if these reviews can get out to the mainstream media, it could accelerate the transition to a different model.
Perhaps you can talk about your thoughts on rankings and reviews?
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