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It's in the program for Monday 8th Feb, not in the podcast.
It was interesting that one of those interviewed thought that ebooks would never go the way of itunes because it wasn't subject to piracy, was consumed differently, and was a longer-term purchase. The other interviewee seemed more sane, saying that in the end the price would be determined by the market, as of course it will.
They reported an interesting experiment which, I think, Faber&Faber had done, where they allowed people to pay anything from 0 .. £14.99 for an ebook. Apparently, the majority chose 0, but of those who paid, the average was about £5. I think that this is where the market should and will go for new books.
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