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Originally Posted by Elfwreck
The issue is, "how can ads be profitable for advertisers and simultaneously, not too annoying to readers?" This is especially important in cases where screen space is valuable; non-obtrusive web ads are small, but there is no "small but still readable" on a 6" screen.
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For an advertiser, just getting the right ad in front of the right person meets their criteria, for their own stats show that a certain percent of those appropriate people will remember the product and buy, now or later. Clickable ads aren't even necessary... who can click through a TV ad?
As for the annoyance factor, I can only say that consumers seem to have an even higher annoyance factor than they themselves realize... despite their claims, most consumers put up with a lot of annoyance in order to get convenience somewhere else, and after a while, the annoyance doesn't even register with them anymore.
Quote:
Originally Posted by Elfwreck
I'm not saying it couldn't be done--but I certainly wouldn't trust the people who brought us the "punch the monkey" banner ads to figure it out. All they did is spur the creation of adblock software.
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Adblock software was around well before animated and "punch the monkey" ads came along... and even now, with even more annoying ads than that about, not everyone uses adblock software. People have learned to ignore the ads... except when it sells something they are interested in... which, as it happens, is exactly what the advertisers want to happen.
So a lot of the anti-ad comments seem to be ultimately baseless, as most of the "never, never, never" people just end up watching the ads, despite their claims of ad hatred and product boycotting... many of them respond to the products, if they are properly targeted... and few negative repercussions seem to happen in the product world or the consumer world because of it. Generally, the only real result is better targeting, resulting in ads getting to the people who want to see them.
And that's why I'm less concerned with discussions of whether or not ads should be used, as I am with the best way to use them.