Quote:
Originally Posted by Elfwreck
The issue is, "how can ads be profitable for advertisers and simultaneously, not too annoying to readers?" This is especially important in cases where screen space is valuable; non-obtrusive web ads are small, but there is no "small but still readable" on a 6" screen.
I'm not saying it couldn't be done--but I certainly wouldn't trust the people who brought us the "punch the monkey" banner ads to figure it out. All they did is spur the creation of adblock software.
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This is where I see devices like the Nook, the Alex, and the Edge as the precursor to advertising effectively entering the eBook market. These devices have the capability to off-load active advertising content to a color medium beside the reading content. The ads could be active and touch-enabled while still relying on grabbing the attention of the reader.
In store coupons could become availlable when using the Nook in a Barnes and Nobels or when using the Alex in a Borders. There are many possibilities. The future looks more interesting that what is currently available in print and both exciting but also scary.