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Originally Posted by mores
How will a header-ad or a "buy this" line interrupt the story? I think our brains are already trained to overlook ads. We ignore those that are not of interest and we react to those that catch our eye ...
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And knowing this, why would any advertiser pay to have their ads included? Or why would they pay enough to compensate the author for (1) the hassle of ad inclusion and (2) the number of readers who will be annoyed and stop buying his books?
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I don't know if you use google mail, but apparently there are advertisements being shown that have some relation to the content of my email.
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Yep. And sometimes, I click on them, because I read gmail on a computer connected to the web, and the contents of the ad are only a single click & a few seconds away. When I read a book on my Sony, it doesn't matter how fascinating the ad is--I'm not going to stop to visit its webpage or purchase its product.
The issue isn't "how can ads be included in ebooks?" That's easy. Hundreds of answers are possible.
The issue is, "how can ads be
profitable for advertisers and simultaneously,
not too annoying to readers?" This is especially important in cases where screen space is valuable; non-obtrusive web ads are small, but there is no "small but still readable" on a 6" screen.
I'm not saying it couldn't be done--but I certainly wouldn't trust the people who brought us the "punch the monkey" banner ads to figure it out. All they did is spur the creation of adblock software.