Quote:
Originally Posted by Verencat
BTW, how can CBS afford so many Superbowl commercials?  |
When you're the one broadcasting the game, you can cut yourself a few breaks. Besides, they were making so much from the other advertisers that they could afford to snag a few spots for themselves. Supposedly, CBS sold 69 30-second spots for almost $3 million dollars each, so we can guess their bring-home was around $200 million, before the NFL's cut, at least... not bad for 3 hours' work, eh?
I did notice, though, that most of the advertisers seemed to tone down their commercials' use of expensive special effects in favor of more traditional stuff... probably a sign of the tight economy, and the cost of buying an ad slot.