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Old 02-08-2010, 10:34 AM   #374
bgalbrecht
Wizard
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Quote:
Originally Posted by Lemurion View Post
That's partly why I'm supporting Macmillan in this one: if they are wrong about what the market will bear, it will self-correct. Some books may be over-priced for a period of time, but if that's the case the industry will know if $9.99 is a realistic price for the ebook of a new hardcover bestseller.
I think the market can bear $15+ ebook prices when the hardcover has just come out and there's no MMPB, unless it's one of the 50-100 bestsellers that Amazon, Wal-Mart, Target, B&N, etc. is heavily discounting the hardcover to $9.99 or less. I suppose MacMillan can prove me wrong, but MacMillan's CEO has already said that is too low for such an ebook, so I don't expect MacMillan to price match the discounted hardcover prices.
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