Then my take is two things. They aren't really setting the retail price at half that of a hardcover - they are setting the list price at half, but the list price is fixed. Second, it isn't clear whether they consider an ebook to be discountable - the argument so far is that the ebook price will go down with the paperback price, but it isn't clear whether they are considering an ebook to be a third format, with a fixed price in between the two.
Anyway, just more questions. We will just have to wait and see how this pans out.
|