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It would be nice if Apple do produce something, but it is more likely that they will write their own ePub rendering engine which (hopefully) also works on OS/X. They aren't in the frontline of creating books themselves, that will remain with the publishers. The current state of commercial ePub titles is certainly a mixed bag - having spent some of the weekend tweaking the CSS to get them to display nicely I can see they all take wildly different (and often inappropriate) approaches.
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