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Enough of 2 and 4 happens and you will change their behaviour - because you will have assisted in destroying their business.
2 is not quite correct. If in the past you bought DTB but switched to e then then lose sales altogether.
For 4 there is a difference - people who get stuff who would have never paid anyway, or couldn't because of where they lived. Some countries mail order places won't even deliver to, of course. However, people who switch from paid money in the past, and are now fed up and stop is a signal that if you don't provide, others will.
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