It isn't a "Steve Jobs attitude" in particular. And it isn't about capitalism either (this is a nice side effect). It's about the concept of control. Shaping the digital world to their liking. Microsoft tries it, Google tries it, Apple tries it. Each in their own fashion.*
As long as there are alternatives I'd say "Let them try. Each man needs a hobby".
* no, I'm not into therapy, and, yes, the doctors say, I'm fine ... 