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Bundling definitely is important. IMO someone buying a print book for $15 should get the ebook version for $5 more, but ebooks by themselves should never cost more than $9.
Bookstores have got a real uphill battle and places with stagnant managers will simply fail. However bookstores with forward thinking managers will prosper MORE than before. They need to do simple things like:
- Have all the latest e-reader models in store for people to use/test before they buy. Bookstores need to stock Sony, iPad, Kindle and everything else. They need to be THE place you go to get hands on with a reader.
- Free wifi
- Coffee.
- Comfortable chairs (they can use the space granted after half of their print stock is removed)
- Social gatherings like book clubs need to be hosted in bookstores. The bookstore needs to be the hub of the bookreading community - the place book readers go to talk books, see authors, have a coffee and buy books.
- Bookstores won't need as many print copies in the future, so they should use that space to add e-reader stock and change the focus of their shops from aisle after aisle of cheap books to a more inviting space.
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