Thread: Letter to McMillan
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Old 02-07-2010, 02:26 PM   #10
kennyc
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Quote:
Originally Posted by HarryT View Post
Sure, but I just think it detracts from the impact of the letter to get such a basic thing wrong. It's always a good idea to do a little bit of research before writing to a company, if you want to maximize the impact of what you're saying. Eg, find out the name of the CEO of the company and address the letter to him or her personally rather than send it to "the company" where, for all you know, it's being opened by someone in the mail-room. Macmillan's CEO is called "John Sargent".

I'm pretty sure someone else opens and screens his mail for him in any case.

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