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If a hoershoer would have asked one hundred years ago what would be the best stategy for him with all these new automobiles around, I would have told him:
"Forget about horses. Open a gas station."
Problem is, the gas stations are already there. Online stores which sell eBooks. No need for a physical eBook gas station, especially with UMTS wireless connectivity.
So I'd rather tell any bookseller:
"Tend to horses. Be the best around if it comes to horses. But sell automobiles and become an expert there too, just in case one of your customers with a carriage is asking."
People like to go to shops. They like to check out new gadgets by taking them in their hands, play with them, without buying them first. This is an experience no online shop can offer. That's the strengh of bookstores. Thery're THERE.
So a bookstore should keep a stock of different reading devices and present them to their customers. Amazon makes money by selling the Kindle, no by selling the eBooks ...
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