Well, welcome aboard gshoe. Couragous first post if anything.
I'm afraid I'm too cynical, and believe they know that and they're doing everything to prevent it. They don't want us to read ebooks.
A french publisher said publicly the ebook readers were "the king of Morons", and I'm being more polite than he was...
The key phrase being "I for one will be avoiding your titles until you see the light"