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I worked for a large software competitor of Apple's and can tell you from my experience this attitude is not far from the bull's eye. While I was there, we invited customers to come and talk to us about their needs for the next version of our software. It was a wonderful three day event that yielded a great amount of requirements. The marketing guy and myself put together a great summary of the event and presented it to the development team. We were promptly told that none of the customer requirements would be worked on because the customers were not smart enough to know what they wanted. The Product Unit Manager was the "wise man" at the top in this case. Sad, but probably more true than not in the software industry.
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