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I said $6 or less.
But my average ebook price for ebooks bought (i.e. not counting freebies) is actually under $3.50. And my cost per ebook read this year is currently $3.02
I think the reason for my low cost per ebook is careful use of fictionwise special offers, which are only possible because their cost price for ebooks is about 50% of the RRP.
So, if publishers switch to retailer getting 30% of RR, I'd expect to see RRP come done.
As for whether publishers should have th eright to set the price of an ebook (or book). Well, no, they shouldn't. They can certainly set the RRP to anything they like, and sell to resellers at whathever price they can negotiate, and sell directly at whatever price they can get people to pay.
But I don't think publishers should be able to dictate to retails what price the retailer should change.
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