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Old 02-06-2010, 01:19 PM   #18
jasonkchapman
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Quote:
Originally Posted by Kemp View Post
Marketing is the unfortunate beast that cripples the indie author. Marketing takes a lot of time and effort. The indie author, who most likely has to support him/herself with another occupation (or two), doesn't have the time or expertise to really hammer at the marketing parts.
That's also the one big publishing expense that outsiders leave out of the formula. I know when The Heretic first came out (yikes! over ten years ago) it was published on the Web as an ad-supported freebie. That generated enough money and following to fund a paper edition that went on to sell a whopping 1,000 copies. At that I did everything I could, short of spending lots of money on advertising, to promote it. Had I made it my only job, I might have gotten it to go further, but I have this strange fondness for things like eating and paying rent.
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