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Old 02-06-2010, 12:32 PM   #92
Steven Lyle Jordan
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Quote:
Originally Posted by mores View Post
I probably wouldn't recognize product placement anyways

I'd buy cheaper books with ads. But, I think this will cause geographic problems. What use are american adverts when I read the book in Austria?
There'd be a whole new "regionizing" thing going on which would be even more a pain in the neck than the georestrictions currently are.
Good point. It's possible that ad-loading scripts could input ads based on geo or IP data... but that would only work if an author had agreements with advertisers in most geographical areas... which probably isn't likely.

E-book ads may therefore be limited in scope to either globally-available products (like more e-books... why not?) or products that will only benefit limited geographical areas. Advertisers will have to accept the fact that their ads may be seen in locations that cannot buy from them.

Improving the international state of geo restrictions will obviously help, though worldwide shipping costs (for non-digital products) will still limit global purchases and deliveries.
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