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I like the price differential between ads versus ad-free works. As an author, I would love for everyone to enjoy my stories for free, but we live in an economy of money, so I need to offset my costs (time, equipment, bandwidth, advertising). However, I envision a "google" like ad model where each chapter header contains a simple graphic that matches the content of the chapter (no, I don't know how), then if a consumer clicks on that ad (eBook with browser support), I get a small token. No clicks, then advertisers don't pay. Content based "google" advertising works on the web and is relatively low-key. A similar model could be applied to eBooks.
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