But without a bookshelf full of books, how can people know how smart I am? :P
I think that the "typical" consumer has many issues and concerns. I do agree that with the exception of those who really do figure out and get the long term savings, the pricing needs to move into the under $100 impulse category (or wherever each person sets that price level).
When I've talked to people about my reader (I read it in restaurants, on the beach, at the lake, against a wall when I'm waiting etc, and often get asked if it's "One of those ebook things?") I here comments ranging from "too expensive", "ebooks must be cheaper then", "I could get rid of all my shelves", "it's easy to read on", "it's hard to read on", "can you do email on it", "I can do that on my PDA", and so on.
The typical consumer is pretty varied
p.s., I'm in Canada, and as a typical Canadian, I just want more books on hockey and snow (NOT).