Aw shucks, people can't help it if they aren't Texans. (Dodges rocks, clubs and copies of Shakespeare) .
What is needed by the "author publishers" is a group site, where they can offer a breath of products to encourage people to visit and buy from the site.
How to get advertising? (hee, hee, hee) Use Project Gutenberg. Create an anthology of short stories from 10-15 authors, and release it under creative commons. At the end of each story, provide a link to the website - for more stories by the author....
This works only for author with backlists and enough of a name to interest Project Gutenberg...
(And I'm not even charging to the idea....
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