Thread: The $15 Boycott: Will you be participating?
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Old 02-05-2010, 02:13 PM   #149
bwaldron
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Quote:
Originally Posted by tompe View Post
But the price will not be the same and it will be adjusted according to the market. Why is that no a functioning market?
Because there are artificial price floors built in, for one thing. The thought that $10 might actually be the optimal price for many new ebooks apparently scares some publishers quite a bit, and they won't allow Amazon (or other retailers) any freedom to experiment with such price points.

Also, the publishers have no real experience dealing directly with market pricing and quickly matching prices to customer demand.
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