Quote:
Originally Posted by Kolenka
Well, Baen's model is also to get you going in to buy the physical books of authors you discover with the cheap eBooks. They've said as much in Baen's Universe's editorials. The idea is that they see it as a way to improve the overall bottom line by giving you a way to discover new authors with minimal risk to you. By doing so, you are more likely to buy the full price hadcovers/etc from those authors once they've established themselves as worth it in your mind.
It's a pretty clever selling tactic, and while I've pretty much given up on print books unless it is for the long-term collection, they've gotten me into a corner... there are a couple authors that I read now because of their eBooks and I'm left with no option but to go into the store and start buying Baen printed books if I want to read more from the author.
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Baen considers their e-book titles to be the book equivalent of crack cocaine. Give it away at first and then once the customer is hooked, make 'em pay a bit for it, but charge more for 'the good stuff' - dead-tree books!
Derek