Quote:
Originally Posted by tompe
But what is Amazon selling books at at a loss if not price-fixing?
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If they were selling all ebooks for $9.99 I could call it price fixing even though in the US price fixing is either done from by the wholesaler by dictating prices to retailers (that's why the publishers want to go to an agency model, retailers become distributors) or when a group of retailers agree among themselves to charge a specific price and not to lower it without all agreeing to that. IANAL, but that's my understanding of price fixing.
Many US retailers use loss leaders to draw in customers with the expectation that the customer will purchase other items that give the retailer a profit and offset the loss of profit from the loss leaders.