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Why should I believe that MacMillan will actually lower prices. I've been looking at backlist ebooks and comparing prices of the ebook at Fictionwise to the cheapest new pbook I can order from Amazon. In Science Fiction why should I pay $26.95 for A Paradigm of Earth by Candas Jane Dorsey at Fictionwise when I can purchase a pbook version from a 3rd party seller at Amazon for $3.95? In mystery I can pay $27.95 for Someone to Kill by Kurt Corriher at Fictionwise or $1.98 from Amazon (3rd party).
I have no reason to believe that MacMillan or any publisher will lower ebook prices over time especially on backlist titles. The reasoning (or excuse) will be that it costs $$$ to produce the ebook title.
MacMillan and the rest of the publishers will most likely set prices for ebooks but savvy consumers will either stop buying overpriced ebooks, buy paper versions or go to the darknet.
Maybe the publishers will be better dropping ebook prices on new releases when the paperback is released but based on my experience it won't happen.
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