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Hmm lets see what will happen after this extreme PR desaster? One person will buy a Macmillan book for 15 Bucks, de-DRM it in lets say 20sec? Put it online in 1 minute and i am pretty sure more people then before will pirate it for free.
I am pretty sure they will really fail with their strategy like the music business did before.
In a digital world it is not so easy to force the possible costumers in your little tricky business model that you want.
Sales would not rise, pirating will rise so maybe the authors should ask themselve if they really want to support this development ...
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