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I read a very good article in the Washington Post the other day detailing how the price of $9.99 was reached. Amazon was willing to take a loss on each Bestseller sold, computing the cost of the Kindle into the bargain. Therefore, when we bought our Kindles, in a way, it was a quid pro quo that we paid for the difference (the loss was absorbed in what we paid for our Kindles) and Amazon absorbed the losses this way. Now, as the publishers want more money, and this is ironic, Amazon will make MORE money on the Bestsellers at the new price and the publisher's will actually get LESS. So, in a way, what we ought to strive for is that those of us who bought our Kindles befor this week, should be able to continue at the prices that we paid as, and this remaind to be seen, it seems that Amazon will be able to sell the Kindels for less as they will no longer have to absorb any losses on them from this point on. This, I feel, would be a good comprimise for those of us who bought our Kindles with the expectation of getting the Bstsellers for $9.99.
What do you think?
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