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Originally Posted by Boston
The more I think about this, I wonder this is really about stopping widespread e-book adoption than it is about pricing.
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I hate to believe that's the case, Boston, but the facts are starting to persuade me. Let's look at Macmillan's past performance. Chris Meadows (robotech_master) at LiveJournal,
took a look at Macmillan's prices at Fictionwise for books that were already in paperback.
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I just did a price search on Fictionwise and found that only 285 of their 2032 titles there are priced at $9.99 or less. 857 are priced at $19.99 and up. I find it hard to credit that over 40% of their books are still in hardcover.
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He cites specific examples, with links. It's worth having a look.
Given this data, I don't particularly believe that Macmillan is going to drop ebook prices to $8 or less when the mass market paperback is released. And if they keep ebook prices at $10 and above when a paper copy is available for less, it's hard to conclude that they support ebooks.