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Old 02-04-2010, 09:08 PM   #252
Lemurion
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Quote:
Originally Posted by bwaldron View Post
They don't. Well -- they'd be happy for them to succeed at hardback prices, sure.
Publishers want ebooks to succeed, they absolutely hate the current returns system.

However, the industry runs on very thin margins, which means there isn't a lot of room for taking risks. Amazon has much higher profit margins, especially thanks to the Amazon marketplace, and so they can afford to take more risks.
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