Quote:
Originally Posted by Alisa
I think one thing they're not getting is that a lot of folks who used to buy paperbacks are willing to spend $10 but not $15.
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This is important -- at least, it reflects how I feel. $10 for an e-book is already the top end. It's certainly out of bounds for a mass paperback -- which is the category I put e-books into. There is nothing of the "finer things" in an e-book like advanced formatting, presentation, "thingness" à la coffee table books ... it's about the content, stupid.
For this (alone), $10 is a lot. Less current material, it's too much.
I can say categorically if "recent best sellers" were typically more than $10, I would not have even considered buying a Kindle 2 in the first place. That's an important "barrier" / watershed to even entering the category. But maybe destroying the whole platform is what Macmillan has in mind. It is a very short-sighted view.