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Old 02-04-2010, 04:41 PM   #623
HansTWN
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Join Date: Jun 2009
Location: Taiwan
Device: HP Touchpad, Sony Duo 13, Lumia 920, Kobo Aura HD
Quote:
Originally Posted by mgmueller View Post
But is this possible for them?
If Mercedes would reduce their prices by, let's say 40%, their market share certainly would triple.
But their profitability?
I don't think, these are engineer driven decisions. I guess it's more about competition, target price, margin expectations, manufacturing workflow, ...
1.)Thanks for the comparison pictures, there really is very little difference in overall size between the Sony 505 and the DR 800. That part is done very nicely.

2.)I don't think it is accurate to compare Irex to Mercedes. Nobody buys an Irex for prestige. The fact that they can sell the DR 800 for $399 clearly shows that the DR 1000 would still be profitable at $550 since the units are very similar. And with the Plastic Logic, Skiff, and a slew of 9.7" readers about to hit the market (and tablets getting better), how can the DR 1000 still be sold at all? They will only find a few unsuspecting buyers who haven't done their homework. While at the right prices and with the right features they would be very competitive.
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