Also worth noting: His disclaimer (Your mileage may vary). Konrath comes from the perspective of an established author with publisher-promoted books out in the wild. His already-established renown has an impact on how well those strategies work, including the ad-based strategy.
IOW, where he may get fifteen ads in a book, paying out at 2 cents per view, and potentially netting him thousands, a relative unknown should not expect similar numbers.
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