Quote:
Originally Posted by mgmueller
But is this possible for them?
If Mercedes would reduce their prices by, let's say 40%, their market share certainly would triple. But their profitability?
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They may need to for competitive reasons.
I know they are a small company and can't survive with smaller margins like larger companies like Amazon but they need to find a way to compete. If they want to compete price-wise, then they need to match or better the competitors' pricing. Their manufacturing costs may be higher due to reasons such as lower volume, an inept product manager with bad breath, hand assembled devices by super models... whatever, it's not relevant to the consumer, who will generally not pay more due to loyalty or pity.
They can compete also on features, but IREX has problems on that front as well. The Iliad came out with so many features such as wifi, ethernet, multiple memory card slots, and sophisticated document viewing and management features. But with the newer products, they can't maintain their startup energy and had to cut back features so the core functions can be working fully.
If a reader had these values:
- cheap
- featured
- reliable
and you could only choose two, which would they be?