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Old 02-04-2010, 09:36 AM   #226
Steven Lyle Jordan
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Quote:
Originally Posted by thinkpadx View Post
Amazon is not going to give up without a fight.
They don't have to "give up"; they only have to adapt. Making their store readable on the iPad will do that. If Apple resists (which I really doubt), Amazon could even cut a licensing deal essentially making the iPad the next Kindle (or the first color Kindle, if you will).

I never believed Amazon planned to stay in hardware manufacturing/selling long-term... I always expected they introduced the Kindle to satisfy their desired hardware requirements (which did not exist in an available HW package at the time), and once other makers built competing devices, they would stop producing Kindles and license another device, or make apps that would perform the Kindle experience on those devices. The iPad, as well as other devices, could easily be part of that.

So Amazon may be closer to phasing out its own hardware manufacturing, in favor of licensing other devices and creating apps for others.
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