Quote:
Originally Posted by Elfwreck
They could increase profits by lowering cost-per-unit and increasing sales dramatically. Baen and several small publishers manage to do this. If their real concern were "increased profit," they'd look at what makes ebooks sell well (no DRM, low price per book, complete series esp. when a new one is released, multiple filetype availability, don't fret about filesharing as long as the actual sales are decent). They're not trying to increase ebook profits; they're trying to prevent ebooks from cutting into hardcover profits even a little bit--because the ebook market scares & confuses them, and they understand paper.
They just don't want to acknowledge that the paper book market is going to change, too.
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Not to mention looking at their out-of-print backlist and creating ebooks from them -- no need to do paper, but an ebook can stay "in print" with extremely very high marginal revenue. With judicious prioritizing, there is money there that ebook readers are willing to spend and that they are leaving on the table.