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The wording definitely makes a difference.
I'd be interested to see a poll run for each individual ebook out there asking a series of questions (to be determined!) to help buyers evaluate their readers based on customer satisfaction of different features.
Coming up with those questions may be a challenge though. Are you satisfied with connectivity? Well - that may mean something very different to someone who has a unit with WiFi or a cellular connection than to someone like me who just pulls out my memory card, copies stuff over, and reinserts. I'd say, "yep, totally satisfied"...which wouldn't compare to the WiFi owner's "yep, totally satisfied."
This challenge can make people trying to design valid and useful surveys pull their hair out....or pollsters chuckle with glee as they design their questions to elicit the responses they want. Without knowing the context (questions, how they were asked, who was polled, and how those people were selected), the numbers we get aren't really that useful in many circumstances.
Alas, to affect change, you need something measurable to provide a reference to know what's actually happening.
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