Quote:
Originally Posted by Steve Jordan
I strongly suspect you'd find that, for the benefit of a free or very inexpensive e-book, the number of people who will simply roll with the ads--just as they roll with TV commercials and previews at the beginning of a movie--will far outnumber those who go through the trouble of applying scripts and stripping out ads (despite the opinions of many folk on this site).
It's part of the equation of ad placement: There are always a percentage of people who ignore them, or leave the room when they are on; but the majority of people just stay and watch, ignore the ads they are not interested in, and pay attention to the ads they are interested in, depending on the quality of the ad. It's not rocket science... it's ad science. And judging by how long this particular science has been successfully practiced, I think it's safe to say that they'd figure out how to make it work.
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This is pretty much what I was thinking but, harking back to your earlier post about the fears of 'horrible' ads, I'd say that'll likely be somewhat like TV ads, too. That is, some shows seem to have such horrible ads that I never watch them (that particularly included shows with 'Billy Mays' ads). That doesn't really seem to have changed over time, so I suspect it'll be the same with ebooks. Some will have such horrible ads that you'll avoid them (hopefully they'll be like TV shows, i.e. an entire line will have the same ads-otherwise it'll be like sports where you need to watch the show to tell whether or not you want to watch the show) and others will be non-objectionable.
Considering that spammers still find their trade profitable, I think there are really so many gullible fools out there that even the most outrageous ads will be somewhat effective. My hope, though, is that they'll be less effective than 'responsible' advertising. Not sure how that'll go though-so far it seems pretty much undecided on TV.