Quote:
Originally Posted by Elfwreck
EPub: Sort of. (WTF is "bottom two lines" of a display? ePub can't tell how big a screen you're using to read. But it can probably place a floating box that follows the scroll down the screen.)
Sony's ePub rendering software: no. Not floating, and not "text highlight color;" e-ink screens have your choice of about half-a-dozen shades of gray for text backgrounds. It's always very noticeable; there isn't any subtle, non-obtrusive highlighting.
One of the current problem with ePub is that, while the spec itself supports a great deal of flexibility in layout & features, not all ePub readers support all those.
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I was speaking more to concept in the ePub specification than in actual usage. I would expect the designers of the eReaders to format the ads which are included specifically for their reader. Some would have just text. Others would have animation. For example, the Edge and the Nook could use the added LCD to offload advertising away from the eInk screen while the Kindle and Sony Reader would use more text only based advertising maybe at the bottom or the top of the display.