Quote:
Originally Posted by Steve Jordan
Advertising can still be reasonable if it keeps prices from rising... though, if you're going to do that, you'd better be able to show your readers why it was necessary.
Basic economics suggests that a one-time payment from an advertiser to an author, for a product that costs virtually nothing to distribute worldwide in an instant, would result in high distribution of the ads, in turn resulting in a higher return on investment. Any number of products could be sold that way, with a modest payout to the writer.
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I would trust an author, well most of them anyway to bring some type of non craptastic advertising (like you mention above). And that money go directly to the author. But the problem is the publishers. And thats what I am referring to when I say "once they put in advertising...the price won't come down". They have these big meetings where they talk about "how great ..." etc etc. Never taking into account their customer. They are not far down the totem poll from politicians.
What these CEO's need for the digital world is a twenty something year old geek who does nothing but stands behind them and whispers in the ear (ala Caesar/Rome).
"nope thats a bad idea, your customers will hate you for it". "yep thats a great idea, your customers will love you for it and throw money at you".