Quote:
Originally Posted by Kali Yuga
Dynamic pricing is how the book industry -- and most media industries, in fact -- work. The threat to delay Amazon's access was clearly linked to a desire to maintain a higher priced for a temporary period; if they wanted $15 permanently, they would have threatened to cut off Amazon altogether. John Sargent has even explicitly stated that's what they will do. The "concrete evidence" is in the existing pricing structures: high-priced hardcovers (for authors whom they expect to sell well), followed by trade and/or mass-market paper at a lower cover price. So, I'm not seeing the "zomg $15 forever" position as particularly credible.
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Really?
Go to the Macmillan website. Or the B&N website. Look up older Macmillan titles. MUCH older titles. Titles that have been out in MMPB for YEARS.
Now, look at the MSRP for that ebook. That's the price Macmillan thinks that ebook should be sold for.
Notice anything? Like, for example, how the typical years-in-MMPB title from Macmillian still has an ebook MSRP of $15-30, perhaps?
yeah. THERE'S your concrete evidence for my position.
You can point at the deadtree dynamic pricing model all you want, but every scintilla of evidence of Macmillan's current pricing structure for their own ebooks screams that they have no intention of imposing it on ebooks.
And you'll forgive me if I don't take a single, vague hand-wave in a Macmillan press release as thorough refutation of that belief.